The Opportunity

At RSL, we are committed to providing the best, most industry relevant qualifications for tomorrow’s creative professionals. The Product Marketing Executive will be a key member of a fast-paced, high energy and vibrant marketing team. Reporting directly to the Head of Marketing and Communications and working in close collaboration with the Marketing and Communications Manager and product team, you will have the opportunity to develop, implement and manage RSL Awards’ product marketing and content strategy across five exciting brands. This is a unique opportunity to work with a highly motivated and results driven marketing team.

Closing Date: 24th June 2024
Salary: c.£32,000

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Key Duties & Responsibilities

Duties will include:

  • Conduct Market Research and Analysis: Understand needs, preferences, and market
  • Develop Product Positioning and Messaging: Create compelling positioning and messaging.
  • Manage Content Creation: Develop and oversee marketing content.
  • Enable Sales Team: Provide tools, training, and information for effective selling.
  • Engage and Advocate for Customers: Build relationships and gather feedback and testimonials.
  • Plan and Execute Campaigns: Drive awareness, engagement, and adoption through various channels.
  • Track and Report Performance: Analyse campaign metrics and make data-driven improvements.
  • Ensure Compliance and Standards Adherence: Follow industry regulations and stay updated on education policies.


To be successful in this role, you will have the following experience and key competencies:

Key Competencies

  • Demonstrated marketing and communication skills with relevant professional qualifications/training
  • Excellent understanding of digital marketing landscape
  • Ability to handle multiple projects
  • Possess creative flair and a good understanding of the creative process
  • Provide clear articulation of the business goal behind the creation of a piece (or series) of content
  • The ability to think like an educator, intuitively understanding what the audience needs to know and how they want to consume it
  • Experience of using CRM systems is advantageous
  • A good understanding of SEO
  • Fluency in web analytics tools and social media marketing applications
  • Experience of creating content for the education sector a plus
  • Resilience and the ability to respond positively to pressure
  • Knowledge of the education sector and best marketing practice
  • Demonstrable on and offline marketing experience
  • Excellent understanding of digital marketing measurement
  • Experienced in global content and editorial marketing, showing awareness of differing requirements and tone of voice dependent on cultural variations
  • Ability to communicate with clarity to non- technical stakeholders
  • Must enjoy a fast-paced environment and meeting deadlines


General Duties & Responsibilities

  • To maintain confidentiality at all times and to comply with the Company policy on handling confidential/ sensitive data, thus ensuring security in the management and use of information.
  • To contribute to close working relationships with all personnel and to help to build an open and honest culture that facilitates learning, creativity and excellence.
  • To be courteous and professional to customers and stakeholders of RSL treating them with care and consideration at all times.
  • To undertake any other duties at the request of the line manager which are commensurate with the role including project work and absence cover.
  • To comply with the policies and procedures of the Company at all times.
  • To undertake training as necessary in line with development of the post.
  • To participate fully in the performance management process and undertake Continuing Professional Development as required.
  • To achieve and demonstrate agreed standards of personal and professional development within agreed timescales.
  • To ensure compliance with the Data Protection Act, 1998.


RSL is an equal opportunity and Living Wage employer. We are committed to ensuring no applicant or employee is discriminated against on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status, or race. In line with the wide range and diversity of our product range, we particularly welcome applications from disabled candidates and those from the global majority as they are currently under-represented at head office.

To apply, please send your CV and cover letter to The closing date is the 24th of June. RSL reserves the right to appoint before the closing date so early application is advised.