Social Media

Coach your learners to create scroll-stopping moments!

Create a unique and engaging course for the content creators, digital marketeers and community managers amongst your cohort with Creative Digital Media’s Social Media pathway.

Available at Levels 2 and 3, these qualifications will set your digitally immersed learners on their journey into higher education and the creative industries.

Download the Creative Digital Media Syllabus


Why Social Media?

Comprehensive Media Syllabus

From creating digital content across multi-platform delivery to developing a social media strategy and managing social communities, the social media pathway promotes learners creativity and critical thinking.

Maximise Your Resources

With a plethora of Optional and Skills Units available, you can tailor your courses depending on your learner cohort and teaching department’s expertise, whilst incorporating the latest industry trends and techniques.

Digital Futures

Jobs in the creative industries are some of the least impacted by automation. The practical nature of these qualifications allows students to familiarise themselves with the tools, skills and techniques commonly used in the industry, whilst future-proofing their skills to exploit trends that disrupt the creative industries.

Building your Social Media courses…

Social media facilitates the sharing of ideas, thoughts, and information through online communities. This pathway will demystify social media platforms and provide learners with the analytical skills needed to create engaging content that appeals to specific online audiences across a range of platforms and devices.
Learners will:

  • Engage in content creation
  • Learn marketing skills
  • Learn analytical skills
  • Develop their knowledge of social media platforms
  • Plan social media strategies / campaigns
  • Contextual understanding of marketing & social media

Unit example: Creating a Social Media Campaign

This unit aims to provide learners with an understanding of the key concepts, tools and processes surrounding the construction and assessment of social media campaigns, in the context of promoting products, services or events to a range of audiences.

Unit Example: Creating a Social Media (Content) Strategy

Developing a social media content strategy is imperative to any promotion of an identified product or service. In a multi-platform world, learners must analyse how original and pre-existing content may be used and/or repurposed to create new and exciting ways to engage with potential audiences by way of promoting brands, products or services.

Skill Unit example: Writing in the Creative Digital Media Sector

This unit aims to develop learners’ awareness of the breadth of writing styles, types and formats in across the digital media sector. The purpose of the unit is to provide practical opportunities to create and refine written material for a specified digital media destination.

Unit example: Vlog Production

The purpose of the unit is to facilitate the creation of a vlog on a specific topic to an identified audience, whilst exploring production techniques, marketing and promoting the vlog.

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    Syllabus Downloads & Qualification Sizes

    RSL offers qualifications for Schools, Colleges and Training providers. Our qualifications include a huge range of choice which makes them perfect for full time study, but we also offer smaller qualifications which can be chosen as part of a range of subjects being offered in a School environment. From "Award" through to "Extended Diploma" at Levels 1–3 (the Social Media pathway is only available at Level 2 & Level 3), our comprehensive suite of Creative Digital Media qualifications really can be tailored to suit your learners, resources and expertise.

    Hit the button below to freely download and access the syllabus documentation. This will also include the huge range of mandatory and optional units, giving you complete freedom to plan your delivery.

    Download the Creative Digital Media Syllabus

    Changing Exam Boards

    Moving over to RSL Awards Vocational Qualifications is easy! Just follow these four steps...

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