Coursework Task
Attainment Band | Distinction | Merit | Pass | Below Pass 1 | Below Pass 2 |
---|---|---|---|---|---|
Mark Range | 27-30 | 22-26 | 18-21 | 8-17 | 0-7 |
Producing a Media Product | Consistently excellent use of media production techniques appropriate to the grade | Mostly good use of media production techniques appropriate to the grade | Some good media production techniques used appropriate to the grade | Rarely using appropriate media production techniques appropriate to the grade | No attempt and/or incomplete |
Conceptualising and Developing New Content | Excellent new content created for the entire work, with a response developed to the stimulus | Mostly good new content created for the majority of the work, with a response developed to the stimulus | Some new content created for the work, with a response developed to the stimulus some of the time | Some elements of new content created for the work, with a response partially developed to the stimulus | No attempt and/or incomplete |
Using Appropriate Communication Techniques | Ideas are communicated consistently well with techniques appropriate to the grade | Ideas are communicated most of the time with techniques mostly appropriate to the grade | Ideas are communicated some of the time with techniques sometimes appropriate to the grade | Ideas are rarely communicated well with few techniques appropriate to the grade | No attempt and/or incomplete |
Evaluation
Attainment Band | Distinction | Merit | Pass | Below Pass 1 | Below Pass 2 |
---|---|---|---|---|---|
Mark Range | 9-10 | 7-8 | 6 | 3-5 | 0-2 |
Reflection on the media production | All questions are responded to with answers consistently appropriate to the grade | Mainly questions are responded to with answers mostly appropriate to the grade | Some questions are responded to with answers sometimes appropriate to the grade | Very few questions are responded to with answers that are rarely appropriate to the grade | No attempt and/or incomplete |
Grade Descriptors
Vlogging Knowledge | Grades Debut - 3 | Grades 4 - 5 | Grades 6 - 8 |
---|---|---|---|
Technical & Video Quality | The video imagery should be steady, in focus any sound clearly audible. The candidate should demonstrate good eye line and appropriate headroom. At Grade 3 a basic understanding of lighting should be evident, either natural or otherwise. | The video imagery should be steady, in focus any sound clearly audible. The candidate should demonstrate good eye line and appropriate headroom. A solid understanding of camera and filming techniques should be visible, with consideration given to setting and location. A solid understanding of lighting should be evident. A solid understanding of video and editing ability and presentation techniques should be evident. | Good filming, lighting, presenting and editing skills consistent throughout the Vlogs. Good choice of studio setting and/or locations evident. Confident delivery and execution of Live Vlogging, complete with live VT, images and transitions. Good understanding of story, plot, content and (if appropriate) character development. |
Coursework Task | A basic understanding of how to start a Vlog & how to commence your first broadcast. | A good understanding of the principles of branding in relation to vlogging. A high level of presenting and storytelling skills together with clear mixing of all elements | An excellent sense of storytelling structure and plot development. Very competent presenting, narrating and interviewing techniques. Excellent production using appropriate visual and sonic branding elements, mixing and production techniques |
Communication | The presenter shows a basic understanding of story, where the candidate demonstrates a structural outline with their vlog. Some thought to voice control, with the basics of breathing, phrasing & expression well managed. Any interviews should reflect the ability to maintain an interesting conversation with the interviewee. | A high level of communication skills are demonstrated by the presenter, and these are used effectively throughout the presented vlog. Interaction with any interviewees is well managed and ensures a good level of demonstrable personality and audience interest. | Excellent communication skills are demonstrated by the presenter, and these are used effectively and convincingly throughout the presented vlog. Interaction with any interviewees is very strong, and ensures a high level of demonstrable personality and audience interest. |