As a teacher, if you are self employed or working for an agency, one of the biggest challenges that you will face in your professional career is attracting new music students...
This article has been written for Rockschool on behalf of MGR Music by Leigh Fuge
There are going to be many times of the year where you will notice business tail off slightly, especially if you teach a lot of younger students or adult students with families.
These quieter spells are often centred around school holidays and Christmas. In these times it can be quite a noticeable drop in how busy you are as many students may prefer to keep these time periods open for other activities.
The challenge we all face as teachers is to attract students to fill open slots to keep our diaries booked up through the year, so the quiet times are less impactful on us. But, how do you attract students?
This could be your first or your thousandth student, you still need to put yourself out there and attract people to use your service. Let’s look at a few ways’ we teachers can be more business minded in how we fill our diaries.
1. Social Media
Social media is the biggest advertising platform in the world, and it doesn’t have to cost you a penny. Create informative and interesting posts based around your teaching and share them to your friends and family and ask them to share these even further.
Paid ads on social media can go a long way. You can target specific age groups and demographics within a set radius of your working area. Even for as little as £30 you could be putting your advert in thousands of local newsfeeds, all of whom are potential students.
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2. Local Advertising
Get out there and advertise in your local community. There will be loads of local shops, community centres and notice boards around your area. You should use these as a platform to put up some flyers and posters to catch people’s attention. Many people use notice boards in stores to advertise services, check with your local convenience store and see if you can advertise your business there.
Does your area have a local newsletter or a community newspaper? If the answer is yes, find out who runs it and see if you can run some ads. This usually costs a small amount, but you are putting your business name and service through the letterboxes of potentially thousands.
3. Word of Mouth
If you have some students who are pleased with the service you are providing, ask them to share the word. Word of mouth is one of the strongest advertising mediums there is. If people tell other people about a good service, this goes a long way. You could even offer a small incentive to a student like a free lesson if someone they refer to you converts to a student.
About the Author:
This article has been written for Rockschool on behalf of MGR Music by Leigh Fuge, a professional guitarist, tutor and journalist from Wales in the UK. He has been working in the music industry for over 10 years as a touring and studio musician with various artists, guitar tutor and writer for many high profile guitar publications. Read more of Leigh's pieces relating to Rockschool here...